Storytelling, Strategy & Impact
I am a bilingual Cuban-Venezuelan American producer and communications professional with 15 years experience creating impactful content for brands and unscripted projects. I am an expert across broadcast news, digital video, marketing, and multimedia production. I excel in crafting compelling stories that thrive on video, social, and digital platforms.
I am currently working as a Member Communications Specialist at 32BJ SEIU. There I create clear, compelling communications that help union members stay informed, engaged, and ready to take action in organizing, contract, and political campaigns.
I bring 15 years of experience across television, documentary film, social ,digital video, and branded content, with credits that include NBC News Studios’ Leguizamo Does America,Radical Media’s Shadowland, VICE World News’ Vice Debates, Fusion’s The Naked Truth and Univision. My work has been recognized with honors such as a Pulitzer Prize team recognition, a 2017 NABJ Al Neuharth Award for Innovation in Investigative Journalism, and the 2016 RFK Human Rights Television Domestic Journalism Award for my work.
I began my career in broadcast news at 30 Rockefeller Plaza in local news at New York’s iconic station, WNBC, and later joined Jorge Ramos’ producing team at Fusion, where I produced high-profile interviews and covered major stories including the 2014 youth migrant crisis and Puerto Rico’s political landscape.I later expanded into video marketing, producing campaign content for brands including Hilton Hotels, Jackson Memorial Hospital, Florida Power & Light, Florida International University, IKEA, Caress, and Cash App.
In addition, I’ve worked in the marketing and events space as the Marketing & Events Manager for Bougainvillea’s Old Florida Tavern, a Miami-based live music and bar venue. While there, I grew the business’s social media following to over 30K+ followers, secured media coverage, launched brand merchandise lines, and produced community events that boosted sales and brand awareness.
Across labor communications, news, documentary, and branded content, I bring a story-first and community-centered approach to every project. I thrive in multilingual, mission-driven spaces and aim to create work that connects with audiences, moves them to action, and leaves a lasting impact.