Storytelling, Strategy & Impact
I’m a bilingual Cuban-Venezuelan American journalist, producer, and communications strategist with 15 years of experience creating high-impact, audience-driven content across broadcast news, documentary, digital video, branded campaigns, and social media. I specialize in finding and developing powerful human stories and translating complex issues into clear, emotionally resonant content that informs, moves, and mobilizes audiences.
I currently serve as a Member Communications Specialist at 32BJ SEIU, where I develop member-centered communications and implement digital strategies that keep workers informed, engaged, and ready to take action in organizing, contract, and political campaigns. My work combines editorial storytelling, video production, social media, and campaign strategy to help connect members with the issues affecting working families, and communities.
My production credits include NBC News Studios’ Leguizamo Does America, RadicalMedia’s Shadowland, VICE World News’ VICE Debates, Fusion’s The Naked Truth, and Univision’s Real America with Jorge Ramos. My work has contributed to recognition including the 2017 Pulitzer Prize for Explanatory Reporting for the Panama Papers investigation, the 2017 NABJ Al Neuharth Award for Innovation in Investigative Journalism, and the 2016 RFK Human Rights Television Domestic Journalism Award.
I began my journalism career at WNBC in New York before joining Jorge Ramos’ producing team at Fusion, a news and media network known for its immersive, investigative, and culturally relevant reporting on the issues shaping diverse communities in America.. While there, I produced high-profile interviews and covered major news stories including the 2014 youth migrant crisis at the US-Mexico border and Puerto Rico’s political and socioeconomic landscape. I also spent some time working as a producer on The Naked Truth, an award-winning investigative television series, where I deepened my experience in investigative reporting.
In addition to my television news and investigative producing experience, I’ve also had the opportunity to create branded-content, which includes video campaigns for Hilton Hotels, Jackson Memorial Hospital, Florida Power & Light, Florida International University, IKEA, Caress, and Cash App. I also served as Marketing & Events Manager for Bougainvillea’s Old Florida Tavern, a small, independently owned Miami bar and local live-music venue. In that role, I grew and managed the venue’s social-media following, secured news media coverage, designed and launched branded merchandise, and produced community-centered events and artist programming that increased visibility, foot traffic, sales, and local engagement.
At my core, I am a bilingual multimedia storyteller who finds the human story at the heart of complex issues and builds the content and strategy needed to make an impact and inspire action.