Storytelling, Strategy & Impact

Digital & Social Video, Production, Marketing & Journalist

Since 2021, I have successfully produced premium docu-series, digital content, and branded campaigns as a freelance producer.

I bring authentic storytelling, creativity, and a relentless focus on impact to every creative project I work on. I can manage projects from concept to completion.

I began my career in broadcast news at the iconic 30 Rockefeller Plaza, working for WNBC as a production assistant. I continued in news, working alongside veteran TV journalist Jorge Ramos at Fusion, an English-language news and lifestyle cable network targeting young, primarily Latino U.S. audiences. During that time, I produced high-profile interviews with notable figures such as Secretary of State Hillary Clinton, Barbara Walters, Anthony Bourdain, and Senator Ted Cruz. I also covered major international and domestic stories, including the 2014 youth migrant crisis at the U.S.-Mexico border, and conducted in-depth reporting on Puerto Rico's political and social landscape.

I had the rare opportunity to be part of the groundbreaking 2016 Panama Papers leak that exposed wrongdoing by the prominent Panamanian financial firm Mossack Fonseca when I joined Fusion’s investigative documentary team as part of the show The Naked Truth (which subsequently aired on Netflix). My award-winning projects while producing for The Naked Truth include investigations into the U.S. voting system, federal police statistics, and America's juvenile justice system.

After establishing a strong foundation in documentary, I pivoted into marketing as a social and digital video producer for award-winning PR and marketing agency rbb Communications. There, I created digital and social media content for clients including Hilton Hotels, Jackson Memorial Hospital, Florida Power & Light, and Florida International University. My approach was always to produce content for brands with authenticity, thanks to my background in journalism. This transition to marketing empowered me to amplify brands, and it’s where I learned how to work closely with clients to achieve their marketing goals.

Building on my background in video production and digital marketing, I next took on the role of Marketing & Events Manager for Bougainvillea’s Old Florida Tavern, a prominent live music and bar venue.

During my tenure, I managed the venue’s social media presence, growing the social media account following to over 30K followers, while actively engaging the online community through daily posts and stories. I was involved in the ins and outs of marketing a well-known hospitality business. While there, I secured media coverage, designed and marketed a branded merchandise line, organized product giveaways, and organized and promoted a variety of community events. This resulted in increased sales and enhanced brand awareness throughout the South Florida community.

I believe that my experience across both branded and unscripted industries has enabled me to deliver results-driven solutions while also bringing a creative and authentic ethos to every project I am a part of.