Storytelling, Strategy & Impact

Since 2021, I have successfully produced premium docu-series, digital content, and branded campaigns for diverse clients as a freelance producer. I excel at crafting compelling narratives, and can manage creative projects from concept to completion.

I bring authentic storytelling, creativity, and a relentless focus on impact to every creative project I work on.

I began my career in broadcast news at the iconic 30 Rockefeller Plaza working for WNBC as a production assistant. I continued in news, working alongside veteran TV journalist Jorge Ramos at Fusion, an English-language news and lifestyle cable network targeting young, primarily Latino U.S. audiences. During that time, I produced high-profile interviews with notable figures such as Secretary of State Hillary Clinton, Barbara Walters, Anthony Bourdain, and Senator Ted Cruz. I also covered major international and domestic stories, including the 2014 youth migrant crisis at the U.S.-Mexico border and conducted in-depth reporting on Puerto Rico's political and social landscape.

I had the rare opportunity to be part of the groundbreaking 2016 Panama Papers leak that exposed wrongdoing by the prominent Panamanian financial firm Mossack Fonseca when I joined Fusion’s investigative documentary team as part of the show The Naked Truth (which subsequently aired on Netflix). My award-winning projects while producing for The Naked Truth include investigations into the U.S. voting system, federal police statistics, and America's juvenile justice system

After establishing a strong foundation in documentary, I pivoted into marketing as a social and digital video producer for PR and marketing agency rbb Communications There, I created digital and social media content for clients including Hilton Hotels, Jackson Memorial Hospital, Florida Power & Light, and Florida International University. My approach was focused producing content with authenticity. This transition to marketing empowered me to amplify brands, and it’s where I learned how to work closely with clients to achieve their marketing goals.

Building on my background in video production and digital marketing, I next took on the role of Marketing & Events Manager for Bougainvillea’s Old Florida Tavern, a prominent live music and bar venue.

During my tenure, I managed the venue’s social media presence, growing the Instagram account to 12k followers and the Facebook group to 14k followers, while actively engaging the online community through daily posts and stories. I was involved in the ins and outs of marketing a business, like designing and launched a branded merchandise line, organizing and promoting a variety of events. All of this resulted in increased ales and enhanced brand awareness.

My experience across both branded and unscripted industries has enabled me to deliver results-driven solutions while bringing creativity and authentic storytelling to every project I am a part of.